Room 3

New Awareness of Life/ Out of four comes one / Mobility

Sexy Radio – from a Technical Wonder to a Designer Piece

Not only was the founding of the ORF in 1958 a sign of new times. Generally a new awareness of life had emerged in Austria: The American Way of Life became a designating slogan. Through increasing affluence, many people could afford more things and industry made products that - according to the ads - we couldn’t live without. The radio became a decorative piece of furnishing, a designer object that was the center and eye-catcher in every living room.

Car Radio and Portable Radio

Radio goes mobile
With the radio, always on the go

The automobile became more and more a status symbol in the 1950s. Mobility increased and soon there was a radio in every automobile. Between 1957 and 1999, the program “car driver on the go” was broadcast daily at noon. Rosemarie Isopp and Walter Niesner were counted among the most popular radio voices in Austria.

The Transistor – a Revolution
The Rhythm that (has to!) Come with Us

A radio that emanates a feeling of freedom and independence – is that possible? No device other than the transistor radio stands for this lifestyle. In 1954, the first device of this kind came on the market in America, and revolutionised it. They are small, they are light, use little electricity and can be taken everywhere.

Radio Darlings 1

Carinthian Hunter’s Hour

From 1949, the programme “Carinthian Hunter’s Hour” was broadcast in Radio Carinthia. The 45 minute segment was a popular family programme. The adventures experienced by the chief hunter Egydius Schrottmaier - spoken by Georg Bucher - and his wife Aman - da - spoken by Heide Mautz-Repnik - were talked about the next day in all of Carinthia.  

Was gibt es Neues?

In 1946 the programme was still broadcast with another title on Radio Vienna. It quickly became a success when it went on air as a competitor to the popular format of the Red-White-Red radio. This success was also due to the moderator Heinz Conrads. After 40 years, the programme was discontinued in 1986.

Fit mach mit

From 1965 to 1998, Ilse Buck presented diverse gym exercises in der programme “Fit mach mit – Morning gymnastics with Ilse Buck“ that could easily be done at home. The programme was broadcast on Ö1, Ö2 and Ö3. Ilse Buck reached such a high level of recognition with this programme that she was also known as the gym leader of the nation. 

Maxi Böhm

Maxi Böhm, the self-proclaimed joke president of Austria, was an Austrian actor and cabaret performer. In 1950, the weekly magazine “Radio Week“ began a questionnaire to determine who the most popular Austrian was. Thanks to his popular radio quiz programme, “The Big Chance”, Böhm was voted into first place, ahead of the Federal Chancellor Raab.

Radio Darlings 2

Radio Family

Ingeborg Bachmann worked for the broadcasting programme Red-White-Red after the war. During this time she collaborated on writing the series “Radio Family”. The half-hour series was broadcast from 1952 to 1960. The everyday life of the Viennese middle class family Floriani was the focus of this programme which was very popular at the time. 

Das Traummännlein kommt

From 1955 to 1995 the ORF broadcast the programme “Das Traummännlein kommt”, with bedtime stories shortly before 7pm. A fixed date for many children in Austria before going to bed. Marga Frank and Inge Maria Grimm created the figure of the little dream man. A variety of authors wrote stories for the programme that was one of the most listened to series in radio history. 

Mike Diwald

Born in East Tyrol, Mike Diwald initially worked as a freelancer for ORF during his university studies, at first in the news editorial department of the ORF. He then moderated a series of programmes such as Ice Hockey Sports. Today he is a well-known voice of the Morning Show of Radio Carinthia.

The Technical Review

From November 1947 on, Hugo Kirnbauer created the series “For the radio hobbyist” for the Red-White-Red broadcasting company. With the founding of the ORF, the series was renamed “The Technical Review”. Kirnbauer presented popular science articles as well as the current technical innovations in the programme. 

logo kä